President Barack Obama’s newest campaign ad is titled “Buen Ejemplo” meaning, “good example” and features him speaking completely in Spanish. The ad includes scenes of undocumented immigrants who Obama addresses as “DREAMers” who inspire him: “In the young people known as DREAMers, I see the same qualities Michelle and I try to instill in our daughters. They respect their parents, they study for a better life, and they want to give back to the only country they know and love.”
The election looks like it is going to be close, so the ad has been airing in battleground states, such as Colorado, Florida, Nevada, Ohio and Virginia since it premiered on October 9th. Both Romney and Obama have been visiting these states frequently in an effort to swing the vote. 12 million Latinos are expected to turn out to vote on November 6th, so Romney and Obama have been focusing on Latino voters in their campaigns.
This ad, along with Obama’s Deferred Action for Childhood Arrivals policy are directed toward Latino voters. Romney has stated that he would end this policy as soon as he assumes office. Romney also released a new ad on the same day which states, “The Hispanic community has worked hard to achieve the American Dream, but the President’s policies are hurting the growth of small businesses.” His ad praises the enterpreneurial spirit of Latinos and claims that small businesses will experience more growth with Romney as president.
Romney has used Spanish in his campaigns, but it is usually his son or a narrator, not himself (the candidate), like Obama. Is using Spanish in a campaign enough to swing voters?